Pricing
Gyms have a pricing problem (and a problem with our time)
At 6:30pm the gym floor is packed; at 10am it is quiet. If the experience is that different, selling both at the same price helps neither the owner nor the people training.
Articles
Operational notes on pricing, attendance, dashboards and memberships: practical ideas for reading demand more clearly and making the gym work with better balance.
Pricing
At 6:30pm the gym floor is packed; at 10am it is quiet. If the experience is that different, selling both at the same price helps neither the owner nor the people training.
Dashboard
Before changing prices or memberships, showing members real crowding levels can start shifting habits from day one.
Method
Every gym has different constraints, habits and margins. Copying the price list next door is easier, but it often means copying the same mistakes.
Memberships
The all-inclusive membership looks simple, but it often flattens the value of the gym floor and makes peak hours harder to manage.
Attendance
Showing crowding minute by minute helps members choose better training times without turning the gym into a system of bans.